As we all know, We Indians have obsession of Cricket, Cinema & Politics. Apart from these three never ending obsession, we have managed to include one more thing into the list. Any Guess ? Yes ! as the title of this blog says, the iPhone. The iPhone is all in the mind of Millennials & Gen Z. We have already watched many viral videos of people standing in queue for more than 24 hours or tenting in front of Apple Stores or travelling hundred of miles just to buy a piece of iPhone on it’s release day. In this blog we we will try to know the reasons why we have this obsession of iPhone? Let’s start
The Probable Reasons:
- The very first reason is Status Symbol. iPhone ownership is frequently interpreted as a status symbol in India. Because, it represents luxury and modernity, customers find it to be quite appealing.
- Another reason is Brand Loyalty. In India, Apple has established a rock strong reputation as a brand. The brand has a large fan following because of its ecosystem, unique design and quality.
- User Experience, which is awesome as i have also experienced, many people like me find iPhones appealing due to their excellent display, easy integration with other Apple devices, smart UI and overall seamless user experience.
- Also, while buying smart phone, we all would like to have a fantastic camera, that’s what the iPhone offers & it is also one of the reason for iPhone obsession, Camera Quality. The iPhone is a popular choice for taking high-quality pictures and movies because of its camera capabilities which are a big lure for photography enthusiasts and social media users.
- Since the release of the very first iPhone-1 in 2007, it has become synonym of Security and Privacy. A lot of customers identify with Apple’s emphasis on security and user privacy, particularly in the digital era where data security is becoming an increasingly important issue.
- The next reason for this huge iPhone-following in India is Cultural Influence. With so many public people endorsing the iPhone, social media influence and celebrity endorsements have made it widely popular.
- The last but not the least reason for heavy madness of iPhone in India is Apple Inc’s Innovative Features. With every version, Apple brings new, interesting features and technologies which excites and anticipates fans. Also, due to social pressure and the FOMO, there is a natural inclination for those in social circles to adopt iPhones as more others do.
Here are a few interesting things did by iPhone fans in India to get it on the day of it’s release
- In 2022, a man from Kerala travelled all the way to Dubai to buy an iPhone-14 Pro. His travelling cost to Dubai was INR 40,000/- & he spent another INR 1,29,000/- to buy iPhone-14 Pro.
- A guy from Ahmedabad travelled all the way to Mumbai and waited for 21 hours standing in the queue, just to buy the newly launched iPhone 16 from Apple store, BKC (Bandra Kurla Complex). An another guy from Bengaluru reached the BKC at 4 hours in the morning to buy the iPhone 16.
- Three days before to the release, a group of friends in Mumbai made the decision to set up camp outside an Apple Store. To keep the mood up, they brought refreshments, portable chargers, and even a small barbecue. Their perseverance paid off, as they had an amazing experience and attracted a lot of attention when they posted about it on social media.
- A Chennai based iPhone fan started a campaign on social media, inviting people to share their countdown experiences that they had before the launch of an iPhone. As a result of followers all around the nation sharing their inventive preparations for the challenge, it gained momentum and the campaign was viral amongst the iPhone fanatics.
- A fan in Bangalore dressed up in a complex outfit that bore a striking resemblance to the iPhone, down to the LED lights that simulate the screen. At the launch ceremony, he became a local star due to the attire which attracted the attention of the media and many other fans.
There are many such incidents that constitute the proof of iPhone madness in India. BTW, not only India, other countries too have hardcore iPhone fans.
- In 2012, a Chinese boy sold his kidney for CNY 22,000 to buy an iPhone & iPad. In an another incident, two Chinese guy tried to sell their kidney to buy iPhone-6s but the illegal agents to whom they were selling the kidney didn’t come up, eventually changing their mind.
- In 2016, a Ukranian man changed his name to iphone-7 to get newly released iPhone-7 free as a part of a store promotion offer.
- In another case, a couple from USA travelled all the way to Autralia to ensure that they are the first people in the world to have iPhone 6.
- In a horrific incident, a Chinese couple sold their infant daughter for CNY 50,000 in order to buy an iPhone and many other things. However, later the couple was arrested by Chinese authority.
Conclusion
After analyzing all the details, we have come to an agreement that Indian consumers love for the iPhone can be linked to a combo of technological, social and cultural influence. For many people in India & around the world, possessing an iPhone denotes more than just owning a smartphone; it’s a prestige symbol that denotes sophistication and aristocracy. The brand is a top option for customers that value performance and style because of its reputation for excellence in design, innovation and quality. Furthermore, Apple’s splendid marketing tactics and influencer endorsements have endorsed an appeal to all generations, especially millennials & Gen Z.
The iPhone ecosystem built by Apple Inc. which includes services, apps and seamless integration, also adds to its allure and makes it a sensible option for consumers who prioritize ease. This infatuation is fueled in part by the expanding popularity of social media and the digital lifestyle, where iPhones are frequently shown in carefully manicured online personas.
The craze of iPhone’s is projected to grow multifold as India’s middle class and economy both rise, elevating it above the status of a mere device and making it a lifestyle statement.
Also, the iPhone whose new models are released only once a year makes it never fading smartphone for users, unlike mobile phones with Android or any other OS. As we know, multiple brands use Android OS & a new model of Android smartphones is launched every month or even shorter period. This makes an Android phone superseded by another superior Android smartphone within a shorter period. This inclusiveness of the iPhone also attracts people towards it.
Okay! Now let us know what you believe is the cause of India’s iPhone fondness. Do you love iPhones or do you have a preference for another brand? Post your opinions in the space provided below. Thanks for reading. Keep visiting. Bye-bye till the next blog.
